it's a benefit some employees say they haven't found anywhere else. >> i'm here the vast majority of the time 6:30 a.m. this is how i start my day. i walk upstairs, still sweating. and it doesn't stop. >> i knew it was a different kind of company. i took the steps after that to explore that. met john. met everybody, practically, before i started. and i was utterly impressed and totally surprised. had to be here. >> while some companies offer financial incentives to get fit, wheeler says that's not in the cards for his company. he believes it sends the wrong message. >> this is more of an environment that we want to create as a culture. it's something that we want them to feel comfortable here. i think once you start pushing those type and buttons and saying we're going to give you $250 to lose 20 pounds you undermine the whole process. >> with health insurance costs on the rise, benefits like free workouts and healthy lunches don't do much for the company's bottom line but wheeler says the