descriptions of what he does with his reserve duty has come under scrutiny and given him political headaches. coming up, the man whose political motto might be, if it's whacky, it works. >> he's the biggest celebrity in the world. but is he ready to lead? >> that's a straightforward ad from fred davis, a ad wizard behind that celebrity ad and the demon sheep. we'll talk to him next. but first, the white house soup of the day. split pea. >> the president is splitting for new york, so, you know, why not? >> i marvel at the cleverness. >> i had no prep time. >> that's fast. >> speaking of splitting, we'll be right back in a split. - lafayette, what're you doing? - ( music playing )