>> your soup be a bulletproof vest. >> please save my life, chili pepper. >> it worked. >> what's that? dama dang it. its creator has made over $100,000 there. it's the ads i guess that are bringing ing all the money in. what kind of ads decide they want to advertise? >> yeah. it's interesting, on youtube it's easy to rack up a lot of hits quickly because it has a good promotion structure and so people start to get a lot of viewers and the ads are across the board. advertisers have said, we're willing to -- the thing -- the interesting thing is they're not paying a ton of money. it really is dependent on all of those streams. some have said we're willing to take the risk because this is where the eyeballs. they may be 14-year-olds now but