>> get oud out front. lead the charge. don't follow. lead it -- >> this is the problem. >> sean: this has to be an m.o., this has to be strategeically to do it with great discipline. >> this is why it's hard for any challenger to beat an incumbent. the president has the bully pulpit and all the media eating out of his hand. romneyhood, great line, boom done. i can have a beer at the bar. i don't know if any of them have read romney's tax plan. then it's hardener a tit for tat sound bite. the good thing that conservatives have on their side is social media. they are absolutely dominating it when it comes to spreading messages around, stopping things in their tracks and getting people to understand that this was a distraction. let's not forget that these policies were short term in their thinking when it comes to obama coming in and dealing with the recession. >> sean: even if they have a distraction of the day, which they probably will, there are