best thing for me. >> you got to ask them, you got to go over it and say to them is there a cheaper alternative, how well has this been studied. i'll tell you another thing that's coming out, they're studying thousands of people but after it's out on the market, millions are taking the drug, so i look at how long a drug has been on the market, the longer, the better. jon: dr. marc siegl, thanks. >> thanks jon. jenna: part of our road to recover series, fox news is taking a close look at what is working in these tough economic times, and today we look at franchises and national retail chains that are growing in this slow economy and taking advantage of opportunities that really were not available when the economy was booming. sounds counterintuitive but anita vogel is here to explain it to us. how are the franchises and chains taking advantage of a recession? >> reporter: hi there, jenna. they always say there are a lot of opportunities that come within a recession and franchises are learning there are some benefits when it comes time to have a