i drove for three hours through ghost towns and dead gas stations, and nothing but nothing and, you know, suddenly i arrive in marfa. ♪ ♪ and it's like, "would you like some bruschetta, some salumi, some $900 ponchos?." >> shelly: that's right. [ laughter ] >> anthony: what's going on? >> shelly: clearly it's not the old, old family marfa. ♪ ♪ >> ty: marfa has become three distinct cultures -- tourist town, art town, cowboy town. it's got it all. you can get calamari in marfa. who would've thunk it 20 years ago? nobody knew what the word meant.