apparently, 80% of the businesses in palermo, and 70% in the rest of italy that pay extortion. >> anthony: that's a lot. >> mary: that's a lot, that's a lot. >> anthony: but not everybody pays the bite. a small but growing coalition of businesses have joined a group called addio pizzo, a grassroots organization taking a stand against the mafia's traditional, near total control over the food chain, from farm to table. i come out of the restaurant business in new york. you got taxed with every laundry order, every time they took your trash away. it was built in -- >> mary: yeah. >> anthony: -- to all your basic services. >> mary: here it's much more of the -- the going around christmas and easter. >> anthony: guy comes by. >> mary: the guy comes by. i mean, it's plain and simple extortion. >> anthony: given that that's a pretty straightforward situation, some of these guys who banded together for addio pizzo, i mean, what happens, the guy shows up and says, "i'm not paying you." what happens next? >> mary: well, apparently, now