little. but there's still very substantial growth in both india and in china. as a matter of fact, i think most people believe that these growth rates are a lot more sustainable. that will be good for all of us. >> ford has had to raise its prices here in india several times due to the depreciating rupee and rising costs. how do you ensure that ford is competitive against the local automakers. >> a very important part of the ford strategy is that with every one of our products, every year, year after year, we not only improve the quality of the vehicle but we also improve the productivity. our operations here in india are some of the most productive in the world. >> india has a major pollution problem, especially in cities like delhi. why isn't ford pushing more for greener cars? >> this is a very important part of the ford plan, because our fuel efficiency in every vehicle size is the most fuel efficient in the world. some of the technologies we're introducing here in india are the eco boost engines, direct