Crypto exchange Zipmex hands branding duties to TSLA
Details
28 May 2021
Singapore-based global digital and crypto assets exchange Zipmex has appointed TSLA to launch the brand across Southeast Asia and Australia. TSLA's design practice will manage brand strategy, positioning and design duties, and work is expected to roll out in the second half of the year. No pitch was called and the appointment comes as Zipmex gears up to grow its presence in Asia Pacific.
In the past six months, Zipmex said it has recorded a 50-time increase in assets under management and a revenue increase of 250 times. Last month, Zipmex said it recorded an all-time high daily transactions of THB3,800 million and a strong database of mass to premium customers. It is operating in a regulatory-compliant manner across Singapore, Thailand, Indonesia, and Australia.