Grundens is using recycled plastics from old fishing gear for a new line of rugged casual wear, and the first batch contains contributions from Cordova.
Grundens, whose motto is âWe are fishing,â is the go-to brand for outer wear and foul-weather gear for mariners around the world. The company, which originated in Sweden in 1911, debuted its NetSource Collection this spring. The menâs shorts and womenâs leggings use Econyl, a regenerated nylon fabric that uses recycled fishing nets as the raw material.
The company is connected with the Copper River Watershed Project, which collects the fishing nets and prepares them for shipping to Europe, where they are recycled into plastic pellets or, in this case, fibers.Â