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CHEER replaces COON cheese in Australians supermarkets in major rebranding

CHEER replaces COON cheese in Australians supermarkets in major rebranding
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Melinda Geertz steps down from Leo Burnett after over 30 years; Emma Montgomery to take the reins as national CEO

Melinda Geertz steps down from Leo Burnett after over 30 years; Emma Montgomery to take the reins as national CEO
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Coon Island will be renamed after the racist origins of its name were revealed

NSW Council voted to start the process of renaming racist Coon Island Pioneer Herbert Heaney was the first recorded permanent resident on the island A white coal miner, he had black dust on his face and got the nickname Coon    Coon is a derogatory and racist term once used to insult black people  Indigenous owners say they welcome a joint name recognising both cultures

Uncomfortable : Coon cheese rival takes aim at name change

Exclusive: The chairman of Bega Cheese has come out swinging at rival brand Coon and its controversial name change that has divided Australian shoppers. Coon cheese s parent company, Saputo Dairy Australia, announced last year that it would be rebranded and recently revealed the new name Cheer would appear on packaging from July this year. Saputo took control of Coon cheese after it acquired a Japanese-owned Lion s everyday cheese business in 2015.   Bega Cheese executive chairman, Barry Irvin, said rival brand Coon cheese should have changed its name years ago. Picture: supplied   Mr Irvin said he understood the history of the Coon cheese was not one of racism and was based on the last name of the man who created it. But he always felt uncomfortable with the brand given the word is also a racist slur against people of colour.

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