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Vibes, the most trusted mobile engagement platform, has announced the final results of its comprehensive 2023 Consumer Trends survey. Vibes surveyed a broad range of over 1,000 mobile-centric consumers with the intention of understanding what the relationship with their smartphones looks like today, how they interact with brands on their phones, and how often., , , , Among the core findings were that younger consumers say they now prefer SMS (32%) over email (26%) as their primary channe...

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