Vibes, the most trusted mobile engagement platform, has announced the final results of its comprehensive 2023 Consumer Trends survey. Vibes surveyed a broad range of over 1,000 mobile-centric consumers with the intention of understanding what the relationship with their smartphones looks like today, how they interact with brands on their phones, and how often., , , , Among the core findings were that younger consumers say they now prefer SMS (32%) over email (26%) as their primary channe.
we ve been working on since we closed on the directv a acquisiti acquisition. this is purely over the top package that s going to our consumers. this is going to be a radically lower price point than what the consumer is expecting or has typically paid. this is 100 plus channels. we re not talking channels that nobody watches. all of this content will be on there, espn, the disney content. mobile centric is designed for the tablet and the smartphone. now think of having an anchor tenant like time warner and hbo and that content and how you can integrate social into this and social interaction and can we clip the content and send it to friends and interact with our friends on this. these are the kinds of things that they re going to iterate much, much faster and change how the consumer experiences
consumer is expecting or has typically paid. this is 100 plus channels. we re not talking channels that nobody watches. right, right, right. this is 100 plus premium channels. all of this content will be on there, espn, the disney content. this is a very, very different experience. mobile centric is designed for the tablet and the smartphone. now think of having an anchor tenant like time warner and hbo and that content and how you can begin to integrate social into this. and social interaction, and can we clip the content and send it to friends, and interact with our friends on this. these are the kinds of things that they re going to iterate much, much faster and change how the consumer experiences content. jeff, let me ask you about your legacy at this company. i mean, you ve i mean you ve been what what are your thoughts, i guess? it s our company. you re in it, too. look, this company invented the magazine. right. it invented satellite
will eventually be approved with conditions. in the meantime, time warner ceo jeff buick as will remain in charge. he spoke with him briefly. he said this is positive for customers, it s about making sure they can receive content, news and entertainment in a variety of new ways. the reality is that s how the media world is changing whether or not this deal happens. you can see it every day in the way you and i interact with media. you may be watching in on a cell phone or texting or e-mailing while it s happening. the future of media is mobile centric. that s what this deal recognizes and represents. it s not just owning the cellular data networks, it s important to own the programming as well. it s seeking more influence, more power over the future of media. back to you. brian stelter, thank you. the time warner deal, time warner hoping that this deal is not a repeat of its failed aol merger more than 15 years ago. that s considered one of the
and it has actual content to offer. but the synergies here are strong and positive for it going forward. and by the way, there aren t too many other media content companies out there to buy. disney is big, $150 billion. and cbs is family controlled. so there aren t too many other targets out there. brian, what do you think this tells us about the future of media and how we consume it? how much of this is a mobile play, how much is about our smartphones and what does it mean for shaping consumption habits and what content gets to the most people? ultimately this is a play for what it means for the average consumer at home. that s right. and people might worry about their at&t bills going up. but those sorts of trends are not likely to be impacted by a deal like this. at&t wants more power and influence over the future of media and we know the future of media is mobile centric. we had to hang up on our boss the ceo of time warner as we