Coke takes a sip of the NFT trend with charity auction for digital collectibles

Coca-Cola will auction off a series of NFTs including this futuristic virtual puffer jacket
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Coca-Cola has teamed with 3D creators at Tafi to host an auction for special-edition virtual ‘loot boxes’ of NFTs. Profits from the event will be donated to the Special Olympics, of which Coke is a long-standing sponsor.
Coca-Cola has today announced its first foray into the world of non-fungible tokens (NFTs) with a new partnership with Tafi, which creates custom avatars and 3D branded content.
In celebration of International Friendship Day on July 30, Coca-Cola will hold an auction for ‘loot boxes’ of NFTs created by Tafi. The set includes digital apparel that can be worn in Decentraland, a decentralized open-access 3D virtual reality platform hosted on the Ethereum blockchain.

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