Cohiba 55 Aniversario Humidor Slated for Next Habanos S.A. Humidor Auction
Whenever the next Festival del Habano takes place, there will be a special Cohiba 55 Aniversario humidor up for sale.
This week, Habanos S.A. is hosting Habanos World Day, a virtual event that is more or less replacing the annual Festival del Habano the company hosts each year in Havana, Cuba. While many events of the week-long Festival del Habano are being replicated virtually—new product announcements, pairings, factory tours, etc.—there’s one event that Habanos S.A. is not doing this year: the humidor auction.
The last part of each Festival del Habano is the Friday gala dinner, a black-tie event that lasts deep into the night. During the gala, Habano S.A. hosts a special humidor auction where one-off humidors are auctioned to raise money for the Cuban healthcare system. Last year, the seven humidors auctioned off went for a combined €4.27 million ($4.71 million), over half of it for the Cohiba humidor, which sold for €2.4 million ($2.65 million.)