19th April 2021
Chicago Town has added price marked packs (PMP) for two of its pizzas to help independent retailers drive volume.
Chicago Town Tiger Crust Cheese Medley and Chicago Town Tiger Crust Double Pepperoni are price marked at £3 or two for £5.
PMPs play an important role when it comes to frozen pizza, with the total PMP frozen pizza market valued at £20.8m. Chicago Town claims it is the biggest brand in the PMP frozen pizza market, with a total value of £14.6m and growing 14% year-on-year.
Rachel Bradshaw, Marketing Manager for Chicago Town, said: “Value is a longstanding trend that independents should keep at the forefront of their minds when making purchasing decisions.