Casino777.be: 27+ million views solidifies Van Damme and 777.be collaboration
BRUSSELS, Belgium, April 20, 2021 (GLOBE NEWSWIRE) -- Online sportsbook and casino operator 777.be is launching another brand-new TV commercial starring Belgian Hollywood legend Jean-Claude Van Damme. The new campaign, part of a true 'JCVD & 777.be franchise', will be released on Belgian TV and online channels this week, and sees Jean-Claude Van Damme taking on an even more active role as our benevolent hero; making gamblers aware of the importance of responsible gaming and knowing their limits. The viewers will be drawn in by some classic Van Damme dance moves, which add an element of fun to an otherwise serious message around responsible gameplay.