Burger King evolves visual brand identity
DUBAI, January 12, 2021
Burger King has announced the brand is making a leap forward by introducing a completely new visual design that will be present throughout all touchpoints of the guest experience.
Inspired by real and delicious food, the more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King values. Guests in the Middle East will start seeing the new visual identity starting at the beginning of 2021.
The announcement signals a commitment to digital-first expression and recent improvements to taste and food quality standards, the removal of colors, flavours and preservatives from artificial sources, as well as an ambitious pledge to environmental sustainability.