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Burger King evolves visual brand identity DUBAI, January 12, 2021 Burger King has announced the brand is making a leap forward by introducing a completely new visual design that will be present throughout all touchpoints of the guest experience.
Inspired by real and delicious food, the more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King values. Guests in the Middle East will start seeing the new visual identity starting at the beginning of 2021.
The announcement signals a commitment to digital-first expression and recent improvements to taste and food quality standards, the removal of colors, flavours and preservatives from artificial sources, as well as an ambitious pledge to environmental sustainability. ....
The new digital-first visual branding is signals the QSR s evolution in food quality, sustainability and digital. Since 1954, Burger King has encouraged its guests to Have it Your Way. Today, the brand introduces a completely new visual design that will be present throughout all touchpoints of the guest experience. Digital First Rebranding The more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King s values. The news of the rebranding follows Restaurant Brands International Inc. s plan to modernize the drive-thru experience at Burger King, Tim Hortons and Popeyes. The announcement, the QSR says, signals a commitment to digital-first expression and recent improvements to taste and food quality, through the removal of colors, flavors, and preservatives from artificial sources from menu items, as well as an ambitious pledge to environmental sustainability. ....