Pradyumna Krishnakumar, Executive Director of Brigade Group, discusses the company's dynamic pricing strategy, strong demand in Bangalore and other cities, and the management of cost pressures. The company has signed MOUs for four projects with the Tamil Nadu government, contributing to its residential launch calendar. Krishnakumar says "the more we launch at this juncture, the more it is getting absorbed. This is one of those few periods where sales momentum is going hand in hand with price increases."