Tunji Adegbite
The focus of business branding has moved from only centering on the business entity itself, to also include promoting a personal connection by humanising the brand. Global companies like Netflix have reflected this in their brand communications by speaking in a human voice, engaging with users in a simple ‘bants-like’ tone. Social identity is one of the ways emerging brands are positioning their business in the marketplace.
Building a social brand identity is the process of creating a specific image of yourself in the mind of your ideal client or target audience so they can get to know, like and trust your company before they buy from or interact directly with the company. People respond to other people and the importance of developing relationships with customers can be overstated.