The Narendra Modi government has significantly shifted the focus of the BJP from its northern base to the south and east. The party has managed to overcome anti-incumbency tests and is now aiming to improve its record of 303 seats in the Lok Sabha polls. The party's slogans have evolved over the years, from 'Abki Bar Modi Sarkar' to 'Modi Ki Guarantee' and 'Fir Ayega Modi'.