BJP election campaign: What the Google election ad spend indicates about the BJP

The BJP has emerged as the highest spender on Google ads among all political parties, splurging Rs 39 crore from January to April. The party ran 76,800 ads, focusing on promoting government schemes. With a goal of "Abki baar 400 paar" and strategic alliances, the BJP is leaving no stone unturned for the upcoming elections.

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