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BJP election campaign: What the Google election ad spend indicates about the BJP

The BJP has emerged as the highest spender on Google ads among all political parties, splurging Rs 39 crore from January to April. The party ran 76,800 ads, focusing on promoting government schemes. With a goal of "Abki baar 400 paar" and strategic alliances, the BJP is leaving no stone unturned for the upcoming elections. ....

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BJP giving '400 paar' slogan to ensure people don't ask why petrol '100 paar': Kanhaiya Kumar | India News

He said that although Congress members were not getting affected by the BJP's perception management, there were some "opportunitstic people" who were scared and getting caught in the "trap".
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