Thursday, March 4, 2021
Last week, we covered Good2bSocial’s content marketing strategy for law firms module, going over how law firms can use thought leadership to align their business goals with those of their clients. Good2bSocial’s Digital Academy includes eight modules that provide legal marketers with essential knowledge of digital marketing concepts. Good2bSocial’s Digital Marketing Certification offers a module on Law Firm Social Media Strategy, complete with videos, articles, assignments, and webinars that break down how firms can put together a valuable social media strategy. Key concepts covered in the module include how to define a law firm brand, extend the reach and engagement of a law firm’s social media posts and how to build and maintain a following. The module also includes lessons on how law firms can best utilize various social media platforms, including Instagram and LinkedIn.