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Paid Search Adverting for Law Firms

Friday, April 2, 2021
The eight modules of Good2bSocial’s Digital Academy provide legal marketers with critical components of an effective digital marketing program adapted for the unique needs of the professional services industry. Good2bSocial’s Digital Academy fills the need for legal marketers to demonstrate that they have a baseline of digital marketing concepts, and also provides law firm CMOs an objective way to assess team members or potential hires’ legal marketing knowledge. Last week, we covered Good2bSocial’s Digital Academy’s course on search engine optimization (SEO) strategy for law firms, providing the components of an effective SEO strategy for lawyers, stressing steady and exponential website visitor growth over time which increases both search visibility and law firm credibility. ....

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Best Way to Develop a Law Firm Social Media Strategy

Thursday, March 4, 2021
Last week, we covered Good2bSocial’s content marketing strategy for law firms module, going over how law firms can use thought leadership to align their business goals with those of their clients. Good2bSocial’s Digital Academy includes eight modules that provide legal marketers with essential knowledge of digital marketing concepts. Good2bSocial’s Digital Marketing Certification offers a module on Law Firm Social Media Strategy, complete with videos, articles, assignments, and webinars that break down how firms can put together a valuable social media strategy. Key concepts covered in the module include how to define a law firm brand, extend the reach and engagement of a law firm’s social media posts and how to build and maintain a following. The module also includes lessons on how law firms can best utilize various social media platforms, including Instagram and LinkedIn. ....

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