Belgian Authorities Crush Champagne of Beers Slogan, Citing Protection of Designation

Belgium has witnessed the crushing of 2,352 cans of Miller High Life beer, an American brand known for its "Champagne of Beers" slogan, as Belgian customs authorities deemed the moniker a misuse of the term "Champagne." The move came after a trade association for the Champagne industry complained that the term should be used only…

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