Becoming Voltswagen: An April vool joke that vell vlat
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Last Updated: Apr 05, 2021, 07:52 AM IST
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The success of a joke is when people — at least some people, if you want the butt of the joke to remain unoffended in these offensive times — get them. The same goes for an April Fool’s Day gag.
If people start taking it seriously, then, Houston, we have a problem. Which is why presumably, such ventures have to tread a fine line — they should sound realistic enough to fool the audience, but not those unsmiling suits at headquarters.
While many may wish that Urban Company’s announcement that it will launch a service that will send staff to houses to wake up people really does happen — and UC bosses may even oblige — Volkswagen has not been that perspicacious.