Becoming Voltswagen: An April vool joke that vell vlat
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Last Updated: Apr 05, 2021, 07:52 AM IST
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The success of a joke is when people at least some people, if you want the butt of the joke to remain unoffended in these offensive times get them. The same goes for an April Fool’s Day gag.
If people start taking it seriously, then, Houston, we have a problem. Which is why presumably, such ventures have to tread a fine line they should sound realistic enough to fool the audience, but not those unsmiling suits at headquarters.
While many may wish that Urban Company’s announcement that it will launch a service that will send staff to houses to wake up people really does happen and UC bosses may even oblige Volkswagen has not been that perspicacious.
VW apologises for Voltswagen rebranding stunt
3 Apr, 2021 09:00 PM
4 minutes to read
‘The intention was to generate awareness of an important corporate and industry issue . . . We regret the announcement rollout may have upset some people.’ said VW. Photo / Getty Images
‘The intention was to generate awareness of an important corporate and industry issue . . . We regret the announcement rollout may have upset some people.’ said VW. Photo / Getty Images
Financial Times
By: Peter Campbell in London
Volkswagen has been forced to apologise for misleading consumers and investors after releasing an apparent April Fool s joke during March. The company said earlier this week it was rebranding its US arm Voltswagen , in an
VW’s US boss takes responsibility for ‘Voltswagen’ prank
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BEN FOLDY
, The Wall Street Journal
Scott Keogh, Volkswagen Group of America CEO, says early April Fools’ joke wasn’t meant to deceive
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The chief executive of Volkswagen AG’s U.S. subsidiary said Thursday he took personal responsibility for an early April Fools’ Day prank this week in which the company sent out a news release saying it was changing its U.S. name to “Voltswagen.
“Never in our wildest dreams did we imagine it taking hold, said Scott Keogh, CEO of Volkswagen Group of America, in an interview with The Wall Street Journal. “If there’s any trust or credibility to be rebuilt from me, I’m going to do it.
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Is Volkswagen of America actually changing its name to “Voltswagen”? No, it isn’t, and now it appears to have been an April Fools’ prank that backfired on the automaker, and created a lot of red faces at media outlets.
It all started when Volkswagen of America accidentally “leaked” an incomplete press release on March 29 – which of course is
not April Fool’s Day – stating it was changing its name to “Voltswagen,” in anticipation of it releasing the all-new ID.4 electric sport-utility and other electric vehicles to come.
The release was the next day posted in full to Volkswagen of America’s media website, alongside other releases that