BBH Singapore gamifies return to office for staff
Details
16 April 2021
With working from home no longer the default mode in Singapore from 5 April, advertising agency BBH Singapore has launched an Instagram game that trains corporate staffers to be workplace ready again.
The interactive eight-bit game, named “Back to the Office”, is a tongue-in-cheek nod at workplace policies in a post COVID-19 world. Players take on the role of an employee at BBH Singapore, and they are tasked to avoid maskless colleagues, duck from client briefs for a post-COVID world, and escape an overcrowded pantry that breaches social-distancing guidelines.
To power up, players are tasked to grab as many COVID-19 essentials as they can - whether that’s energy drinks or toilet paper rolls. It’s the ultimate game of post-WFH survival, BBH Singapore said. The game is designed to resemble the interiors of the agency’s office at 5 Magazine Road, from its barn-like front doors to its black spiral staircase right in the middle of the office.