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Christine Ng to Expand her BBH Responsibilities in Asia

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Christine will now add the chairperson role at BBH Singapore to her responsibilities as CEO of BBH China and PWW Shanghai
Following the departure of CEO John Hadfield, BBH today announced that Christine Ng will be splitting her time between China and Singapore to take up the role of Chairperson at BBH Singapore. With over two decades of BBH experience, it sees Christine returning to her roots as she was part of the original leadership team that launched the Black Sheep in Singapore 25 years ago.
Christine will take up the role on July 1st, working alongside the Singapore core management team of Sid Tuli, Sascha Kuntze, Natasha Lindsay-Barker and Jacob Wright. ....

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Touching Spot for Filipino Food Brand Looks Back on the Pandemic from 20 Years in the Future

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Created by BBH Singapore and directed by Law Chen, the film for Jollibee is set in the future and recounts the pandemic through the eyes of a grandfather
In the future when we look back on today, how would we describe the pandemic? What version of history would we tell?
This is the theme of the Filipino multinational chain Jollibee’s first global brand campaign developed by BBH Singapore, which reinterprets the brand’s tagline of Joy of Family in the context of the current pandemic.
When the pandemic broke out, everyone was unprepared and had to face an uncomfortable reality – that life as we knew it changed overnight. It was painful, scary and upended lives around the world. Yet it is in our darkest hours when we see what’s most dear to us - our families. From physically spending every waking hour together in lockdown to long video calls across continents, our family was what got us through. This was the year of the pandemi ....

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'Back to the Office' Instagram Game Has You Avoiding Maskless Colleagues and Overcrowded Pantries

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Game from BBH Singapore marks the opening of offices in Singapore by getting employees workplace ready after a year of #WFH
With working from home no longer the default mode in Singapore from 5 April, advertising agency BBH Singapore has launched an Instagram game that trains corporate staffers to be workplace ready again. Click here to check it out.
The interactive 8-bit game, named Back to the Office, is a tongue-in-cheek nod at workplace policies in a post Covid-19 world. Players take on the role of an employee at BBH Singapore, and they are tasked to avoid maskless colleagues, duck from client briefs for a post-Covid world, and escape an overcrowded pantry that breaches social-distancing guidelines. ....

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BBH Singapore gamifies return to office for staff

BBH Singapore gamifies return to office for staff
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16 April 2021
With working from home no longer the default mode in Singapore from 5 April, advertising agency BBH Singapore has launched an Instagram game that trains corporate staffers to be workplace ready again.
The interactive eight-bit game, named “Back to the Office”, is a tongue-in-cheek nod at workplace policies in a post COVID-19 world. Players take on the role of an employee at BBH Singapore, and they are tasked to avoid maskless colleagues, duck from client briefs for a post-COVID world, and escape an overcrowded pantry that breaches social-distancing guidelines.
To power up, players are tasked to grab as many COVID-19 essentials as they can - whether that’s energy drinks or toilet paper rolls. It’s the ultimate game of post-WFH survival, BBH Singapore said. The game is designed to resemble the interiors of the agency’s office at 5 Magazin ....

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AWARE and BBH turn Singaporean women into 'social icons'

AWARE and BBH turn Singaporean women into social icons
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08 March 2021
In line with International Women s Day 2021, women s advocacy group AWARE has partnered with ad agency BBH Singapore to celebrate and honour admirable Singapore women, by turning them into literal social icons on social media. The campaign, titled #ShesAnIcon , sees the two organisations collaborating with locally-based women illustrators to launch a series of online GIF stickers that seek to elevate Singapore women role models.
The eight women icons who will be featured in the first part of the campaign include local politician Raeesah Khan, actress Jeanette Aw (pictured below bottom) who has made a mark in the male dominated film making industry, ex-SIA stewardess Farzana Abdul Razak (pictured below middle) who triumphed over a plane crash tragedy and gone on to live her life to the fullest, Kanwaljit Soin (pictured below top), the first ....

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