Australian organisations embrace a culture of innovation and accelerate opportunities due to COVID-19 pandemic
By
Microsoft News Center
12 January, 2021
Despite the challenges faced due to the ongoing global health crisis and the countryâs first recession in 30 years, 45% of Australian businesses believe COVID-19 has presented them with an opportunity to innovate, according to a new Microsoft-IDC study.
The study surveyed more than 3,000 business and IT professionals across the Asia-Pacific region where for many businesses, two years of digital transformation has happened within just two months. The report found that for the majority of organisation surveys, the pandemic accelerated a digital transformation and the digitisation of customer and supply chain interactions. Almost 7 in 10 (69%) organisations in Australia are transforming digitally to adapt to and survive the new reality. Demonstrating the scale of transformation, 82% of business decision-makers in the country say that innovation is now a âmustâ and is vital to their growth.