Australian Beef is a sponsor of Team Australia at the upcoming Olympic Games.
Aussie javelin throwing extraordinaire, Kelsey Lee-Barber, has teamed up with her little brother to pitch Australian Beef in a new spot from The Monkeys.
The brand is a sponsor of Australia’s Olympic teams and the campaign comes just weeks before the highly controversial Tokyo games are set to commence.
The 30-second spot features Kelsey and her brother Greg locked in a battle, fork to fork, over who gets the last piece of beef at dinner. For Kelsey, the protein punch means world records and legendary status among Aussie sportswomen. For her more ambitious brother, the succulent cut means the high score on Dance Dance Revolution and fame and glory among the nerds at the local arcade.