Press release content from Globe Newswire. The AP news staff was not involved in its creation.
Aptitude Research Examines Benefits of Programmatic Job Advertising
PandoLogicMarch 17, 2021 GMT
NEW YORK and HERZLIYA, Israel, March 17, 2021 (GLOBE NEWSWIRE) -- PandoLogic, the world’s leading provider of programmatic recruitment advertising, shared findings from recent report conducted by Madeline Laurano, principal analyst at the talent acquisition industry firm Aptitude Research. Laurano presented the primary research, titled “Don’t Get Left Behind: The Programmatic Revolution Starts Now,” at this week’s Spring HR Tech Conference.
Frustration abounds with traditional job advertising models, given its expensive, inefficient and, most times, ineffective results. These older approaches assume that already stretched recruiters have the time and skills to negotiate, purchase and monitor job advertising investments across a range of job sites, making it no surprise that the ROI is low. In sharp contrast, programmatic job advertising enables companies to re-direct their existing job advertising budgets to modern technology-driven models that provide immediate improvements.