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Apple s app-privacy update is due on April 26 and the mobile ad industry is bracing for the fallout. 
A decade ago, Apple was hoping to be leader in ads itself, launching the iAd network in 2010.
This leaked 2015 sales deck shows how Apple was pitching brands on the benefits of personalized ads.
The mobile advertising world is bracing for the fallout of Apple s forthcoming privacy update, a move some developers fear will make it harder to generate advertising revenue from their apps. 
The new AppTrackingTransparency feature, due to roll out on April 26, will require app owners like Facebook to ask users for permission to use their device s unique advertising identifier to track them across other apps and websites. Most of the mobile marketing community expects ....

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