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An Economy On The Mend Promises Future Growth For The Out Of Home Industry

Friday, 16 April 2021, 12:36 pm
The Out of Home Media Association Aotearoa (OOHMAA)
reports its strongest quarterly revenue performance since Q1
2020, signalling the sectors continued recovery
post-Covid-19. The association was pleased to report net
media revenue of $26.9 million for Q1 2021, a decline of
-8.3% year-on-year and an improvement from a -12.5% decline
in Q4.
Digital revenue continues to soar, pulling in
$17.9 million this quarter, accounting for 67% of total
revenue share for Q1, with March accounting for 70% share of
all out of home revenue. This dynamic is a reflection of
shortened planning cycles.
The out of home industry is
benefiting from an economy in recovery mode following the ....

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OOHMAA Amplifies Melanoma NZ's Message With The Power Of Out Of Home

Tuesday, 23 February 2021, 4:01 pm
The Out of Home Media Association Aotearoa (OOHMAA)
joined Melanoma NZ’s hugely important campaign this summer
to raise awareness of melanoma and how easily it can hide in
plain sight.
For the past few weeks Melanoma NZ and
campaign supporters including OOHMAA members, oOh!Media,
JCDecaux, QMS, Media5, Ad-Vantage and Bekon, Lotto
Powerball, No Ugly, L&P and MetService have used out of
home advertising to show just how easy it can be to miss a
new or changing spot.
Full stops designed to look like
melanoma spots, and representing the seven visual signs of
melanoma, have been subtly appearing in advertising ....

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Don't let a spot become a full stop: Melanoma NZ and TBWANZ launch awareness campaign hidden in plain sight. – Campaign Brief

Don't let a spot become a full stop: Melanoma NZ and TBWANZ launch awareness campaign hidden in plain sight. – Campaign Brief
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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Melanoma New Zealand Says Don't Let A Spot Become A Full Stop

It has been labelled “New Zealand’s cancer” because we have the highest incidence rate of melanoma in the world. More than 4,000 New Zealanders are diagnosed with melanoma every year and for many, melanoma starts life as a single spot hiding in . ....

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