SAN DIEGO — Tom Cruise’s sports-agent character in the 1996 film Jerry Maguire spoke one of Hollywood’s great catchphrases: “Show me the money.” But the smarter lines come from the wife of Maguire’s sole client, Rod Tidwell. When the best Maguire can offer Tidwell is a gig endorsing waterbeds, the savvy spouse exclaims, “He deserves the big four: shoe, car, clothing line, soft