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SAN DIEGO Tom Cruise’s sports-agent character in the 1996 film Jerry Maguire spoke one of Hollywood’s great catchphrases: “Show me the money.” But the smarter lines come from the wife of Maguire’s sole client, Rod Tidwell. When the best Maguire can offer Tidwell is a gig endorsing waterbeds, the savvy spouse exclaims, “He deserves the big four: shoe, car, clothing line, soft