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London s advertising bosses are embracing the shift to flexible working (Getty Images) With the final easing of lockdown restrictions on the horizon, attention is turning to the eventual return to the office and a new era of flexible working. Major banks such as JP Morgan, Goldman Sachs and Morgan Stanley have all begun bringing staff back into the office, while UBS has said it will embrace a more hybrid model. But while City bankers may be ready to get their feet back under their desks, is it a different story for the denizens of adland as they head back into Soho? ....
Vicky Bullen is the CEO of Coley Porter Bell TOKYO, JAPAN - MAY 12: The Olympic Rings are displayed by the Odaiba Marine Park Olympic venue on May 12, 2021 in Tokyo, Japan. (Photo by Carl Court/Getty Images) Gonzalo Brujo, Global President, Interbrand says Yes If it is possible to carry out the Tokyo Olympics without jeopardising the safety of the public, the volunteers or athletes, they should go ahead. Consumers and competitors were already prepared for the absence of an international audience, and the rise of a virtual audience in the next games. People feel a sense of ownership over sport. Denying them the experience of watching the Olympics, albeit virtually, would dent support for the games. ....
The Amazon app logo has been quietly changed after the recent redesign drew unfavorable comparisons to the mustache worn by Adolf Hitler. Rebranding is one of the marketing tactics that companies worldwide have turned to attract more customers in their business. The redesigning of one s logo or even introducing a new app icon in the present age is a big deal since it will be the brand s identity. However, observers and customers said the recent redesign Amazon logo bore an unfortunate resemblance to a toothbrush mustache similar to the Nazi dictator. Because of the uptick in remarks from different people, the e-commerce giant has silently updated its app logo. The Verge reported that Amazon updated its logo to a less problematic new look. ....