Amazon SG combines everyday objects with fresh produce to push new grocery delivery service
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18 December 2020
Amazon Singapore wants to drum up chatter around the newly-launched Amazon Fresh by combining everyday objects such as a coffee maker and a pair of headphones with fresh produce in a visual series titled "Mix it up". Done in collaboration with creative agency GOODSTUPH, the series features fun and surprising visuals aimed at capturing audiences' attention. They include bread merged into the body of coffee makers, avocados becoming the earpads of headphones, eggs forming the colours of an eyeshadow palette, and a piece of salmon forming the body of a Nintendo Switch, which happened to the top selling product in the lead up to this year's Prime Day.