The big idea
The top motive people cite for their donations of US$50 million or more to colleges or universities was a desire to repay a university for what they or a loved one had gotten out of attending, according to a study we published last year. The second two most common reasons were an effort to simply do what they believe is the right thing and a wish to support a particular cause or political agenda.
We found this out when we researched the motives of 30 of these higher education megadonors, through random sampling, from 2010 to 2018 and reviewing about 1,700 publicly available documents and news items that discussed their gifts, including some that quoted the donors themselves. Many donors mentioned more than one motive when they explained why they gave so much money to a school.