‘Lahore Wears Masks’ campaign underway
July 8, 2021
LAHORE: ‘Lahore Wears Masks’ is a community-wide mask wearing campaign, led by the Office of Commissioner Lahore Division Captain Muhammad Usman, along with support from other organisations and institutions i.e Yale University, Stanford University, IPA, Mahbub-ul-Haq Research Center of LUMS, Pakistan Post, Life at Lahore & MilKar.com is continue.
This campaign is based on the normalise Mask-Wearing Project, which aims to change social norms and prevent the spread of COVID-19. This is being done through distributing free of cost masks through courier, offering information in the form of brochures, reinforcement at markets and mosques, and role modelling through community leaders.