Gathered Foods, maker of Good Catch Plant-Based Tuna, has now branched into the frozen section with new offerings.
If you haven’t yet familiarized yourself with the term “flexitarian,” now would be a good time to do so. Defined as “a person who has a primarily vegetarian diet, but also eats meat and fish,” this word has been loosely broadened to describe a growing number of U.S. consumers who desire to eat more healthfully and be kinder to the planet by adding more plant-based ingredients to their diet.
Around 30% of the U.S. population follows some sort of flexitarian diet, and these people are shopping not only in health food stores and larger health-centric chains like Whole Foods Market, but also in conventional supermarkets. During the initial outbreak of the COVID-19 virus in 2020, sales of plant-based products surged a whopping 90%, led by burger alternatives and plant-based milks, according to SPINS data analyzed by the Plant Based Foods Association (PBFA). Even more impressive, after this initial surge, sales growth hasn’t wavered.