4As calls out statutory body for 'highly prejudicial' clause in creative tender

4As calls out statutory body for 'highly prejudicial' clause in creative tender
Details
13 April 2021
The Association of Accredited Advertising Agents Malaysia (4As) has called out the East Coast Economic Region Development Council (ECERDC) for an "unethical demand" to have automatic ownership and retention of agencies’ intellectual property. This comes as ECERDC issued a tender document which stated that copyright in all reports/documents, plans, designs drawings and works prepared by the agency participating in the pitch shall be the property of ECERDC and that ECERDC may use them in any manner ECERDC wishes. The tender document was for the appointment for a creative agency. 

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