10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers
When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload.
See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Anyone else remember Smosh and Fred?
I'm aging myself, but I digress.
Back then, using YouTube for business and marketing was a new concept. Now, more than 15 years later, it's entirely different. Brands and businesses use Youtube to engage and connect with their audience.
For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. If you haven't and are still using old YouTube strategies, you won't benefit from having a channel.