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The supplement maker Gem has raised $10.5 million in venture funding.
It pitches itself partly as a preventive move for people concerned about high healthcare costs.
Founder Sara Cullen sees an opportunity by targeting age groups and expanding at retailers.
There s more money going into supplements, diet advice, and products aimed at preventing health problems and big healthcare bills.
Gem, which makes whole-food bites meant to replace of traditional supplement pills, raised $10.5 million in a seed-funding round, the company announced Tuesday.
It raised its latest round in part by pitching its products as a preventive measure for consumers worried that their diets could lead to medical problems and higher costs associated with healthcare.