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Bringing a lofty sense of transcendence – and fun – to post-pandemic experiential luxe, Burberry has built a sci-fi style pop-up store on Jeju Island, South Korea, as part of its Imagined Landscapes series. The mirrored, topographical structure showcases the brand’s outerwear, accompanied by art films, a café and an augmented reality (AR) TikTok filter. ....
After profiling the nation’s New Power Players in December 2019, we revisit the attitudes and lifestyle shifts driving today’s Chinese consumers, focusing on urban millennials and Gen Zers. Asserting their individuality and independence while seeking a sense of belonging within growing subcultures and gaming communities, this cohort is anything but one-dimensional. ....
Looking at sexuality, institutions, gender and spirituality, a new report by global creative agency Virtue investigates the attitudes of Latin American youth consumers. Polling over 1,000 Gen Zers across Argentina, Brazil, Chile, Colombia and Mexico, it captures the complexities of a demographic hungry for sociocultural reform. We highlight the key findings. ....
As we explain in Travel’s Savvy Spenders (part of our Macro Trend Budget (Re)valued), consumers are looking for tools that help them balance their wanderlust with their budget. Japanese no-frills airline Peach is seizing this opportunity with its ultra-limited ‘all-you-can-fly’ fares, which bring exclusivity to low-cost travel. ....
Fuelled by current chart toppers like Olivia Rodrigo and Willow, as well as the enduring influence of Blink-182 drummer Travis Barker, this Gen Z revival of Y2K pop-punk, emo and grunge aesthetics comes with a new, more inclusive mindset. Female, LGBTQ+ and BIPOC artists are championed through angsty, nostalgia-driven music, and rebellious sartorial choices. ....