Origin launches first work from M&C Saatchi
May 20, 2021 8:15
M&C Saatchi has released its first work for energy company Origin after winning the account in a pitch in January. The account was previously held by TBWA Melbourne, which chose not to take part in the pitch.
The various TVCs shows a raft of situations where making a choice leads to change for the better, with the tagline ‘Origin. Where all good change starts”.
It forms part of Origin’s 90 Days of Change initiative, which is seeking to get customers to make changes to everyday decisions to then create an impact, using the statement: ‘Because even one change can change everything around us – for good’.
Pixel director Guy Franklin shoots luminous spot for FS8 via Cummins&Partners
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Dustin Martin reunited with twin brother Rusty in content series for Bonds
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Mini series features AFL legend Dustin Martin and comedian Brett Blake
Bonds has launched a sitcom series made up of six micro-episodes titled ‘Dusty ‘n Rusty’. The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long lost twin brother, Rustin ‘Rusty’ Martin.
Set in Dusty’s ‘home’, the episodes follow the ups and downs of the two as they are forced to live under the same roof dressed only in their trunks due to a broken thermostat.
Created in partnership with Special Group Australia, the six-part series will run across YouTube, Kayo and Facebook.