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McCormick & Co Inc (MKC) Q1 2021 Earnings Call Transcript

McCormick & Co Inc (MKC) Q1 2021 Earnings Call Transcript
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Fresh Express, NatureSweet, Litehouse partnership a recipe for success

March 3, 2021 Leading produce department brands Fresh Express, NatureSweet and Litehouse are teaming up for the fifth annual “I Heart Salad” retail promotion highlighting easy and affordable ways to create the perfect salad. The exclusive promotion will run at Albertsons Cos. stores from March 3 to March 16 and will include in-store product discounts and promotional pricing. The “I Heart Salad” retail promotion has consistently increased sales for grocery retailers and the brand partners during the promotion period. Cross promotions tying together salad ingredients can increase grocery retailer sales by at least 30 percent on average. Through a combination of in-store, online and social media activity, “I Heart Salad” will be supported with initiatives including:

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