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Pie trends 2021: from vegan to food-to-go
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By Amy North2021-03-03T13:11:00+00:00
Pies are a beloved British classic. So much so that there’s an entire week dedicated to the pastry-clad delights in the form of British Pie Week, which runs from 1-7 March.
To celebrate, we caught up with some of the UK’s biggest pie players to find out how 2020 played out for them.
In part one of two, they discuss bestsellers and NPD as well as the challenges and opportunities facing the pie market as a result of the pandemic. Here’s what they had to say:
What is your bestselling pie?
Helen Bowyer [HB], commercial director, Wrights Food Group: Our iconic meat and potato pie continues to be our most popular shortcrust pastry pie across retail and foodservice customers but in 2020 our puff pastry chicken & mushroom pie was the year’s best seller, closely followed by our puff pastry steak and kidney pies.